BPP Newsletter: November 2018
Northeast Florida’s RealtyWEB Joins the BPP
The Broker Public Portal with Homesnap is pleased to announce that Northeast Florida’s MLS, RealtyWEB, has joined the BPP and officially launched Homesnap earlier this month.
“Our Board of Directors made the wise decision to join the Broker Public Portal in order to share data and generate leads for our members without them being negatively impacted by advertisements and misdirecting consumers away from the listing broker and agent,” said Ron Stephan, CEO of RealtyWEB MLS. “The Homesnap mobile product is second to none in the industry and our members are loving it.”
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BPP & Homesnap in the News
The BPP is in the national spotlight! The Washington Post recently published a cover story in its Real Estate section that discusses the Broker Public Portal and Homesnap, explaining “how technology is removing the legwork from real estate search for home buyers.”
And The Chicago Tribune recently wrote an article about real estate search, contrasting Homesnap and the large national portals. The article states, “Apps like Zillow serve up sexy photos but lack important details. What homebuyers see is not exactly what they get.”
Meet Denee Evans of CMLS
What’s New at Homesnap?
Introducing Google My Business Profiles with Homesnap Pro+, a tool that helps real estate agents set up and manage their Google My Business Profile, a task that has often been challenging for agents.
Why is a Google business profile so important to agents?
Prospects will Google them, and only 1 out of 10 agents have a highly visible, verified Google business profile. Even if a prospect gets an agent’s name by referral, they’ll search to confirm that the agent is reputable. In fact, customers are 3x more likely to consider a business reputable if they have a verified and complete Google business profile.