RMLS Alliance Invests in Broker Public Portal and Goes Live on Cribio.com
The momentum behind industry-led real estate technology continues to grow.
RMLS Alliance has officially joined Broker Public Portal as its newest shareholder and is now live on Cribio.com, expanding access to a modern, MLS-powered home search experience for both real estate professionals and consumers across its markets.
This milestone reflects a broader shift underway across the industry—one where MLSs and brokers are choosing to invest directly in the platforms that shape how consumers search for homes.
Strengthening an Industry-Owned Model
Serving approximately 1,600 real estate professionals across Illinois and neighboring regions, RMLS Alliance is widely recognized for its collaborative structure and strategic alignment with its subscribers. By becoming a shareholder in Broker Public Portal and deploying Cribio, RMLS Alliance reinforces a shared belief that the future of home search should be owned and governed by the real estate industry itself.
Cribio delivers a consumer-first experience built directly on MLS data—free from ads, paid rankings, or lead-selling models. For MLSs like RMLS Alliance, this approach restores control over listing accuracy, presentation, and the consumer relationship.
A Platform Built for Brokers and Consumers Alike
Cathy Wagner, General Manager of RMLS Alliance, emphasized:
“The decision to partner with Broker Public Portal aligns with the organization’s long-standing commitment to delivering meaningful value to its brokers, agents, and the consumers they serve. By investing in technology built by and for the industry, RMLS Alliance aims to enhance collaboration, competitiveness, and confidence across its subscriber base while contributing to a more transparent real estate ecosystem.“
From the brokerage perspective, the value is equally clear. Robin Simpson, Designated Managing Broker of RE/MAX Traders Unlimited, highlighted:
“Broker Public Portal and Cribio reinforce the trust-based relationships brokers work hard to build with their clients. With accuracy, transparency, and professional expertise at the forefront, Cribio supports a home search experience that reflects the realities of how buyers and sellers make decisions.“
Mike Buscher, Vice Chair of RMLS Alliance, echoed this sentiment, noting that
“Cribio gives agents and teams greater control over the client experience while connecting them directly with motivated buyers—on terms that align with how consumers want to engage today.“
Advancing the National MLS Home Search Vision
RMLS Alliance’s investment and launch represent more than a single partnership. They signal continued progress toward a national, industry-governed home search platform that prioritizes accuracy, trust, and local expertise.
Broker Public Portal continues to invite forward-thinking MLSs to participate as strategic partners in this growing effort—one designed to return control of real estate search to the professionals closest to the transaction and the data behind it.
To learn more about Broker Public Portal membership or Cribio, contact hello@brokerpublicportal.com, or explore the full list of members on the BPP History page.