PORTLAND, Maine — November 12th, 2026 — Maine Listings has become the first statewide MLS and the first MLS in New England to launch Cribio.com, the national broker- and MLS-owned consumer real estate website powered by Broker Public Portal. Expanding quickly, Cribio now promotes more than 540,000 active listings from 22 states, generating leads for more than 442,000 MLS subscribers.
Maine Listings is a founding supporter and Unit Holder of Broker Public Portal and has long supported its vision for an industry-owned alternative to national real estate portals. The launch of Cribio builds on that commitment, providing Maine Listings with a consumer-facing platform that serves its local market and connects Maine properties to a growing national network of participating MLSs.
Unlike many real estate portals that rely on advertising, referral fees, or other paid models, Cribio.com routes inquiries from a Maine Listings property directly to the listing agent and brokerage at no additional cost. The partnership gives Maine Listings brokers and agents another way to expand listing exposure and connect with national buyers at Cribio.com.
“Every listing represents an enormous investment of time, expertise and resources by a broker and agent,” said Tom Cole, President of Maine Listings. “When consumer interest is generated from that listing, we believe that opportunity should go directly back to the professional and company that earned the business in the first place. Cribio gives our customers another way to generate business without buying their own leads from a third party.”
Under the agreement, active Maine Listings properties will receive exposure on Cribio.com, reaching consumers searching for real estate across participating markets nationwide. That reach is especially relevant in Maine, where prospective buyers may be searching from outside the state.
Cribio will also provide a mobile app for real estate professionals and consumers to search listings across participating markets nationwide, giving Maine professionals another resource to assist clients with property searches and to support clients moving into and out of the state.
“Maine Listings understands that broader exposure should create more opportunities for the brokers and agents who represent those properties,” said Dan Troup, CEO of Broker Public Portal. “By bringing Cribio to more than 6,300 real estate professionals across the state, they are helping us build a national home search experience that keeps the connection between consumers and real estate professionals at its center. We’re proud to have Maine Listings as part of that effort.”
The Cribio partnership complements MaineListings.com, an established consumer-facing resource that already connects Maine Listings customers’ properties with buyers, sellers, and real estate professionals across the state. Together, the platforms expand listing visibility and create an improved home search experience for direct consumer engagement.
“MLSs need to be about much more than maintaining a database,” said Denise Libby, CEO of Maine Listings. “Our job is to continually seek new ways to help our customers win big. That means providing technology, exposure, information, and business opportunities that help brokers and agents compete and thrive. Broker Public Portal and Cribio are the latest examples of that commitment.”
The Broker Public Portal was created by brokers and MLS organizations to support a consumer real estate experience grounded in MLS principles. Cribio.com connects consumers with property information and the real estate professionals who represent those listings.
About Maine Listings
Maine Listings, a subsidiary of the Maine Association of REALTORS®, is the statewide Multiple Listing Service serving more than 6,300 real estate professionals throughout Maine. The organization provides comprehensive data on active and sold listings to support its members and the real estate consumers they serve. To learn more, please visit www.mainelistings.com.
About Broker Public Portal and Cribio.com
Founded in 2014, Broker Public Portal (BPP) is a nationwide alliance of MLSs and brokerages working together to reimagine how people search for homes online. Built on transparency, trust, and the Fair Display Guidelines, BPP delivers a consumer-first home search experience powered by the most accurate, up-to-date data directly from the source. Its flagship product, Cribio, is the smarter way to search for your next home. For partnerships, please visit www.brokerpublicportal.com. For property searches, visit www.cribio.com.