BPP Newsletter: June 2020
BPP Keeps Agents Productive During Challenging Times
A recent RISMedia article by Paul Boomsma, president and CEO of Leading Real Estate Companies of the World® (LeadingRE), highights the tools the BPP provides to keep brokers and agents productive during these challenging times.
Brokers and agents have a ton of opportunity with the BPP to boost their brand and connect directly with consumers in a safe, nationally recognized, industry-supported portal and app (Homesnap.com and Homesnap). Brokers can also leverage the BPP as a recruiting and retention tool and maximize the technology benefits to agents.
Paul explains, “Brokers are currently in a unique position to teach their agents how to leverage these tools, and agents are eager to explore how to embrace new marketing techniques that support virtual selling. In your training, show agents why Homesnap is so popular with consumers and agents—and demonstrate how they can turn it into a powerful tool for marketing and lead generation.”
Is your MLS in the Broker Public Portal?
Check out this video and learn why the industry has gotten behind the BPP.
Stellar MLS launches Facebook Marketplace
The BPP with Homesnap is making it easier for Stellar MLS agents to promote homes for rent to a fresh new audience of prospective renters on Facebook Marketplace. Stellar agents now have the option to distribute rental listings to Facebook Marketplace via Homesnap. Facebook Marketplace gets 5x more visitors than Zillow.
“Our integration with Facebook Marketplace has garnered a ton of interest from renters who typically spend their time searching for a new home among more traditional, multifamily properties.” – Lou Mintzer, Homesnap Chief Product Officer.