Doorify MLS Joins Broker Public Portal as Strategic Investor

PORTAGE, Mich. – July 1, 2025 – Broker Public Portal (BPP), the collaborative enterprise owned by real-estate brokerages and MLSs dedicated to reshaping how consumers search for homes online through transparent, trustworthy, and accurate data, today announced that Doorify MLS has become its newest strategic investor. Doorify MLS, headquartered in Cary, North Carolina, serves nearly 15,000 real-estate professionals across a sixteen-county region in the state’s Research Triangle and surrounding markets, making it one of the 40 largest MLSs in the United States.

“Our investment in Broker Public Portal is a clear signal of Doorify MLS’s commitment to technology sovereignty in real estate,” said Matt Fowler, CEO of Doorify MLS. “By taking ownership in this broker- and MLS-controlled platform, we’re ensuring our industry retains vital control over its technology infrastructure and data. Our core mission is to provide consumers with the most comprehensive MLS search experience, directly connecting them with the local experts – their agents and brokers. This investment fortifies a platform truly built by the industry, for the industry, fostering genuine engagement between consumers and real estate professionals.”

“As BPP accelerates product development and prepares for our public relaunch, adding progressive, data-driven partners like Doorify MLS is essential,” said Dan Troup, CEO of Broker Public Portal. “Doorify’s leadership in consumer-friendly branding and its commitment to data integrity align perfectly with BPP’s mission of delivering both national and local MLS property-search, powered by the people who list and sell homes, not advertisements.”

With this addition, the strategic investors in the Broker Public Portal are comprised of 44 brokerages and 48 MLSs, serving 1,047,000 agents.

Broker Public Portal invites visionary brokerages and MLSs to join this industry-defining movement as strategic investors and partners. Together, we’re building the future of real estate search, one that puts technology sovereignty back in the hands of industry professionals while delivering an unparalleled consumer experience.

Collaboration and cooperation among organizations like Doorify MLS lends a hand in shaping a platform that strengthens your market position, protects your data integrity, and drives meaningful consumer engagement directly to agents and brokers. Contact us today to explore how strategic investment in BPP can accelerate your business goals while advancing the entire industry. For more information, please send an email to hello@brokerpublicportal.com.

For a complete list of participating unit members, visit the BPP History page.

About Doorify MLS

Doorify MLS is the operating system for over 15,000 real estate brokers and agents in five REALTOR® associations in and beyond the Research Triangle area. Doorify’s mission of advancing equity, supporting community, and delivering excellence promotes a progressive future in real estate. By providing seamless access to a robust real estate market and stewarding reliable, accurate data that’s increasingly valuable in its size and powerful to its communities, Doorify MLS works to support its subscribers and consumers effectively and efficiently. To learn more, visit doorifymls.com.

About Broker Public Portal

Founded in 2014, Broker Public Portal (BPP) is a nationwide alliance of MLSs and brokerages serving millions of consumers, working together to reshape how people search for homes online. Built on transparency and trust, and grounded in the Fair Display Guidelines, BPP offers a home search experience powered by the most accurate, up-to-date data, straight from the source. Its mission: to create a consumer-first alternative to the major portals to better support the professionals behind the listings.

In 2024, BPP launched BrokerData, its technology arm, to build the next-generation search platform, APIs, and tools that MLSs and brokerages need to stay ahead. BrokerData exists to return control to the people who know real estate best and ensure the industry owns its future.

Learn more at brokerpublicportal.com and brokerdata.com.