MRED Leads the Charge in Relaunching Broker Public Portal’s National Home Search Platform
When it comes to reshaping the way consumers search for homes, leadership matters. And today, that leadership is coming straight from the heart of the Midwest. Midwest Real Estate Data (MRED), one of the largest and most innovative multiple listing services in the country, has stepped up to become the first MLS in the nation to lead the relaunch of Broker Public Portal (BPP)’s national home search platform.
This isn’t just another industry announcement—it’s a signal to brokers, agents, and consumers everywhere that change is here.
Why This Matters
With over 48,000 real estate professionals across Illinois and surrounding states, MRED has always been at the forefront of technology and service. But this move is about more than tools and tech—it’s about reclaiming the digital relationship between real estate professionals and consumers.
As Rebecca Jensen, President and CEO of MRED put it:
“It’s not just another listing site; it’s a solution delivered by MLSs for the brokers who create and steward real estate transactions every day with homebuyers and sellers.”
In other words, the people who actually know the homes, the neighborhoods, and the market are putting themselves back at the center of the online search experience.
A Turning Point for Consumer Search
For years, national portals have dominated the online real estate space—often at the expense of accuracy, transparency, and the broker-consumer relationship. The BPP relaunch aims to flip that script.
Dan Troup, CEO of BPP, sees MRED’s move as a major step in that direction:
“MRED’s leadership signals a new era for consumer search, one where trust, accuracy, and professional representation matter again.”
Industry Voices: Aligning Brokers and MLSs
This shift isn’t happening in isolation. It’s part of a larger movement to align the interests of brokers and MLSs nationwide.
Cameron Paine, a founding BPP board member and President & CEO of St. Louis–based MARIS MLS, calls it a defining moment:
“The Broker Public Portal is the only national broker-and-MLS-owned property search platform that positions brokers back at the forefront of the consumer experience.”
Pat Shea, BPP Board Chair and President & CEO of Windermere Signature Properties and Windermere SoCal, sees the same big-picture opportunity:
“This is about restoring the consumer relationship and delivering a better experience. It’s leadership like this that forms the glue between brokerages and the MLSs that support us.”
How MLSs Can Join the Movement
The BPP’s message to forward-thinking MLSs is simple: join us. Strategic partnership is just $6 per agent per year, and the impact could reshape the industry.
The mission is clear—return control of real estate search to the professionals who know it best, and give consumers direct access to the most accurate listings and local expertise.
Learn more about the BPP mission and partnership opportunities at brokerpublicportal.com.